• Infa-Red Inc and Independent labels, Bands, and Artists
• Key attributes of Infa-Red Inc.com
• What we do for our signed Artists and Labels
• What's in it for musicians ?

Infa-Red Inc and Independent labels, Bands, and Artists

Worldwide Digital Distribution

Infa-Red Inc is a newly launched online record label which aims to represent the worlds most talented bands, artists, and indie labels by delivering their music to fans that want to hear it!
We promote and sell our artists music via our worldwide digital distribution network offering new opportunities to unsigned bands.

Infa-Red Inc provides a wealth of benefits and opportunities to independent labels and publishers. We bring together strategic and technical expertise in the digital music world and a credible, proven history in the independent music community to create a digital distribution partner perfectly suited to guide your music into the digital future. Here's what we'll help you do:

Get Paid!
There are dozens of opportunities to get paid for your music online right now. Aside from on-demand streaming, download, and CD-burning subscription services like Apple I-Tunes, Sony Connect, Rhapsody, and Napster, there are interactive radio services and a number of other businesses that offer various music delivery methods, including mp3 download stores and ring tones. Many of these services are primarily focused on major label content largely to the exclusion of independents. Much of the music suffers from the same homogenized blandness evident in commercial radio today without representation from the 20% market share of the independent music community. Most services recognize this deficit, but nonetheless lack the resources to work with all of the independents and look to distributors such as Infa-Red Incto fill the gap.

Infa-Red Inc provides an easy and No-cost way for independent rights holders to make money today by distributing their music online, and participate in the inevitable growth of the digital future of music.

Infa-Red Inc Saves Time and Makes Money for Independents

• No legal fees to negotiate agreements with dozens of services.
• No need to encode in multiple formats and deliver to each service.
• Infa-Red Inc's collective bargaining power leads to guaranteed promotions on many services, helping to level the playing field between independents and majors.
• Infa-Red Inc keeps abreast of new services and opportunities to make money online.
• Infa-Red Inc engages in ongoing rate negotiations.
• With no upfront fees, we only make money if you make money.

Most independents have enough work just getting their music produced, promoted, and into stores, without spending the time and money for expensive legal and administrative services necessary to negotiate deals with the dozens of digital music outlets. Instead, you can sign one deal with a partner you can trust which then handles all negotiations and associated details.

Infa-Red Inc distributes royalties on a Quarterly basis and provides comprehensive sales and royalty reports through its web-based Rights holder Dashboard.

Promotion and Advocacy
Majors have a tight grip on most of the traditional media outlets which have been critical to breaking artists and selling music. Online music services and other digital distribution outlets represent a new opportunity for independents to generate income and garner recognition for their artists.

Infa-Red Inc uses its collective might to ensure that its rights holders are actively and aggressively promoted through these new outlets. Exclusives, pricing promotions, and other incentives that encourage service partners to feature and promote the discovery of your music will help ensure that fans find the music they want and feel good about getting it online.

Infa-Red Inc also works to ensure that every online use of a rights holder's music is accompanied by links to artist homepages or other preferred sites.

Digital Opportunities
Digital delivery creates other new and interesting possibilities for independent rights holders. Labels can now keep sought-after limited edition or out-of-print catalog material available, sating fans without the risk of additional manufacturing costs upfront. Artists can create entirely new digital-only releases, creating new income from live recordings or other special projects that might be too costly to manufacture or risky to produce physically.

The ability to release music online quickly after it's produced - outside of normal release cycles - opens new doors for artists to keep fans engaged. Digital release promotions before the physical street date are another easy way to generate hype and promote your releases.

Reporting and Data Access
Infa-Red Inc provides extensive sales, royalty and catalog management tools. Through our suite of integrated online tools, labels can track sales, see how much they made, and view detailed accounting data that make it easy to pay artists. Labels can edit and approve releases, upload promotional information about artists and albums, and view real-time information as to when releases have been encoded and delivered to all the services.

What Infa-Red Inc Needs From You
Your only real obligation to Infa-Red Inc is to keep us up-to-date with complete information about your releases and company operations, so that we can ensure your music is available online as quickly as possible, work with you on marketing and promotions, and so that we can provide prompt reporting and payment. We ask that you provide two (2) physical copies of each release along with complete and accurate information, including songwriting credits and other copyright info. Infa-Red Inc provides online tools to help make this as easy as possible for you, resulting in one short process that will typically take less than 20 minutes per release. There are no upfront fees.

What Infa-Red Inc Doesn't Do
Infa-Red Inc is concerned only with the distribution of music to digital music services and other outlets that require voluntary licenses from rights holders. Infa-Red Inc does NOT represent the traditional copyrights that music publishers cover, such as mechanical royalties for physical releases or synchronization rights.

Next Steps

To learn more about Infa-Red Inc and how to sign up, please get in touch using the contact info below. We'll get back to you right away to answer any questions and further explain how we can work together for a better independent future in digital music.

Key attributes of Infa-Red Inc.com

for consumers & music buyers : why would I want to buy music here?

• Free listening of all songs
• All albums and artists hand-picked
• Very simple user interface, quick to play music
• Radio stations and "genre mix" playlists allow background listening - can do work while listening to our music
• No need to "register" to listen or buy
• Smaller selection means easier to find good music
• Wide variety of genres, can fit any mood
• Some of our Artist are hard to find in record stores and not on radio (though some do appear on college and commercial radio)
• Downloads and CDs are both available (few other sites on the internet sell both)
• Perfect quality downloads (CD copy) are available when you download (not inferior quality sound)
• No copy protection on the music (DRM) which allows playing music on any device (unlike iTunes/MSN/etc)
• Extensive biographical info about each musician, and artist photo -- feel a strong connection to the artist
• Full color, high quality cover art PDF available for most albums - easy to print
• 50% of payment goes to artist (makes buyer feel good: they're helping the world)
• Not venture-capital backed big business
• Not part of the "evil" major label machine - for those that hate the music biz and want to help topple it
• Founder/owner runs it -- support a small business
• Low pressure environment - nothing flashing, no audio ads while listening to albums
• Music selection is unique to Infa-Red Inc , unlike most on-line stores that have more-or-less the same (gigantic) selection

for musicians : will this help me further my music career?

• 50/50 revenue split is extremely generous
• Top artists make several thousand dollars per year: not enough to live on but good incremental income
• Nonexclusive relationship with Infa-Red Inc helps musician pursue many avenues
• Quality-control at Infa-Red Inc gives credibility to musicians who are accepted
• Infa-Red Inc is actively marketing itself and its catalog (web site ads, trade shows, free compilation CDs mailed, PR) and musicians can gain even more exposure.
• Infa-Red Inc handles licensing, which is a complicated process, and can result in very good revenues and exposure
• Musicians are shown and marketing to a large audience of Infa-Red Inc site visitors
• Artist's who music is also through other outlets: iTunes, eMusic, Netmusic and many foreign sites (eDong City [China], Walmart [U.K])

For people needing to license music : how does this help me find and license music? Why would I use it vs another source?

• Large selection of genres, especially instrumental music which is important for most licensing uses
• Extremely low prices
• Our music fits a middle market between very low cost and low quality royalty free CD libraries, and "recognizable by the audience" record label artists.
• Same price no matter who the buyer is (i.e., companies with deep pockets don't get charged more, as is typical)
• No legal haggling - contract is the same for all buyers.
• Very high quality music, far better than royalty-free music libraries.
• Entire process is fast and (good for deadlines)
• We do not review the use of the music -- all uses are allowed w/o our approval needed.
• All our music is the same price, if it fits your budget you can choose any music and know the price, which simplifies the process for the buyer (choose music based on quality not on relative price)

For a business analyst : why is Infa-Red Inc digital record label an interesting business idea?

• Makes revenue from both consumer sales and licensing
• All direct-sales, (avoids investing in physical distribution channel where most labels lose money, though some physical goods may be sold through our site and partnerships).
• Sells both CDs and downloads, which is unusual - usually stores have one or the other
• No DRM (copy protection) is very rare
• 50/50 revenue split is better for Infa-Red Inc than what iTunes gets (which is 30%)
• Self-funded/home-grown/organic growth.
• Appears to be a sustainable business model with only modest running costs
• Unique catalog of music
• Giving away music for free (radio stations, free listens) may be a way to stimulate consumer interest without big marketing outlay
• Free listening / radio stations policy only possible because Infa-Red Inc has direct artist relationship - no other on-line store can give complete free previews of all albums
• Open music model (letting people listen to get them to buy) allows cooperation with music-finding services such as Webjay (www.webjay.org) and iRate (irate.sf.net)
• Nonexclusive relationship with musicians means lower Infa-Red Inc investment in artists, more investment in promoting itself and the entire catalog

What we do for our signed Artists and Labels

Navigating the digital music world can be a cumbersome and daunting task. How can you possibly deal with all the online and mobile distribution outlets to make sure you are reaching all your potential fans?

And how can you make sure that you are marketing your catalogue to a new worldwide audience?

As your digital representative, Infa-Red Inc is responsible for all aspects of distribution, digital marketing and promotion and the ongoing management of your music in the digital world. Some of these services include:

Making your music available for download on Infa-Redinc.com

Placing your album in our online music store to be available for mail order.

Syndicating and distributing your music to all major digital storefronts for downloads and ring tones
Marketing your music to consumers online in an effort to drive traffic to the digital music services and significantly increase downloads.

Preparing and converting music files, meta data and graphics for the online music and ringtone services.

Licensing your music for commercial productions to generate income
Leveraging all of the Infa-Red Inc's promotional outlets to maximize your potential audience.

Showcasing your music on the Infa-Red Inc website and promoting it to thousands of music fans on a daily basis.

Offering our Artists and Labels a multitude of production services at discounted rates including : Mixing, Mastering, Re-mixing,Custom music production , and CD duplication.

Managing the collection of your royalty payments from multiple sources and distributing it to you in one payment on a quarterly basis.

What's in it for musicians?

Bands don't usually make money from their record labels. The press has written for decades of top-selling, major-label pop stars forced to live on $15,000 per year.

Musicians typically make money from:

• Live performances (i.e.: concerts)
• Selling CDs, posters and t-shirts at concerts

What does Infa-Red Inc do for you, the musician?

• We sell your music online. How much money does this really mean? We don't know yet. One thing we do know: the 50/50 split we offer means that a $10 album sale yields $5.00 for you, the artist. A typical record label will pay you 25 cents to a dollar in royalties on a CD sale after they recoup their expenses (if that ever occurs). That means we have to sell 1/10th as many albums to give the artist the same revenue. Can we do it? We don't know yet, but that's our goal.
• We help you get heard. Internet Radio, Kazaa, Napster and Gnutella have proven that people want to listen to music and share it with their friends. We provide all the technology to enable widespread Internet distribution, and we do it legally, without violating anybody's copyright.
• We keep the quality high. One big reason good music has trouble getting heard is that there's too much junk out there. We filter it out, by selecting music ourselves, recruiting artists directly as well as listening to submissions. We have an audience who comes here to listen to the great artists we've signed.
• We can help you network with other musicians, promoters and fans. This will help you get more gigs and sell your stuff to them.
• The big money is in licensing music for games, movies and commercials. We promote your music for this use, and offer an easy system for music-licensing customers to find your music and buy it online.
• The contract you sign with us helps us make money from your music from a variety of sources, and we split any money we do dig up 50/50 with you. You make the great music; we do the grunt work of finding money for it.
• Your contract with us is totally non-exclusive and limited only to the music you send us: you can (and should) keep promoting your music yourself. You can print and sell your own CDs, compete with our web site; even sign with another record label. There is no long-term commitment to send us more music: if you want to part ways, don't send us any more music. We'll retain the right to keep finding money for the music you have sent us (and we'll keep sending you 50%) and we won't have limited your rights to do anything you like with the music you have sent us.

• We help you promote you. Besides getting your music heard, we provide an email discussion and announcement list for each artist, help get merchandising together, and talk to the press about you.

What we are NOT about:

• NOT ABOUT big promises: we can deliver technology, a bunch of effort on our part, an audience, and maybe some money. We'll do our best, but what we're doing is new and unproven.
• NOT ABOUT limiting the artist: the contract you sign with us lets us find money for your music, provided we split the money 50/50. You're free to sign any contract with anybody else, and/or promote your music yourself however you see fit.
• NOT ABOUT buying you studio time: you have to figure out how to get a good quality recording yourself. However, we can offer these services so that you can get a super-good deal on studio time.

The bottom line:

• Infa-Red Inc is a new music/business model that has never yet been tried. We're doing our best to make it succeed, but it may not. If we don't make you any money, we think we can get you some exposure, it won't cost you anything, and we won't limit your future options.
• However, with the right people, we think this might work, and could make history. We hope you'll consider working with us.